Slutty Menswear Brands That Go Viral (And Deserve the Hype)

Slutty men’s fashion used to be a punchline. Something you wore as a dare, a gag, or a costume. But not anymore. These days, revealing, provocative, and sexually expressive men’s clothing is taking over TikTok, Instagram, and even the runways.

It’s viral. It’s bold. And it’s legit fashion.

Mesh shirts, low-rise thongs, booty shorts, open-side tanks, nipple-baring overalls—this is the era of men dressing for thirst, confidence, kink, and play. And there’s a whole wave of designers and brands leaning hard into it.

So if you’re ready to show skin and shake norms, here are the top slutty menswear brands that go viral—and fully deserve the attention.


1. HOMMEBOYLuxury Meets Slutty Street

Why it goes viral:
This L.A.-based brand mixes high-end fabrics with street-style silhouettes and unapologetically slutty energy. Think deep-V satin tanks, sheer cropped button-downs, silk boxer shorts as outerwear, and drop-crotch pants that somehow still say “top me.”

Why it deserves the hype:
HOMMEBOY is all about gender defiance and sensual fluidity. Their pieces are made to be seen and touched. It’s not just thirst-trap fashion—it’s high-quality, thoughtfully provocative gear that makes you feel sexy, not sleazy.

Where to wear it:
Pride, fashion parties, or date nights when you really want to set the tone.


2. DADDY COUTURECampy, Queer, and Unapologetic

Why it goes viral:
From T-shirts that say “Slut Era” to tiny shorts with slogans like “I ❤️ Rimming,” Daddy Couture knows how to meme and serve at the same time. It’s cheeky, gay-as-hell, and gloriously over-the-top.

Why it deserves the hype:
The founders (YouTuber Sam Collins and boyfriend Paul) designed the brand to celebrate queer culture, not just exploit it. Every item is meant to provoke and empower.

Top pieces:

  • Mesh tops with wild graphics
  • “Daddy” loungewear
  • Slogan briefs that practically beg to be taken off

Where to wear it:
Gay bars, pool parties, OnlyFans shoots—or just when you want your outfit to scream “main character energy.”


3. MOWALOLAHypersexual Meets Afrofuturist Cool

Why it goes viral:
Nigerian-British designer Mowalola Ogunlesi makes leather look like skin and skin look like armor. Her menswear silhouettes are often slashed, cropped, and dripping with power.

Why it deserves the hype:
Mowalola’s designs push both racial and gender boundaries while radiating unapologetic sex appeal. Her menswear is sensual, dangerous, and deeply intentional.

Standout looks:

  • Leather miniskirts for men
  • Low-rise pants that whisper “I don’t need underwear”
  • Graphic tees that double as statements of sexual resistance

Where to wear it:
Fashion week. Raves. High-art galleries. Anywhere that pretends to be above it all—until you walk in.


4. TOMBOGOFunctional Slutwear for the Alt Boy Era

Why it goes viral:
This label rides the line between utility and kink. Modular cargo pants with hip cutouts. Tank tops with mesh side vents. Puffer jackets that unzip into… basically nothing.

Why it deserves the hype:
TOMBOGO isn’t just about showing skin—it’s about smart, transformative design that lets you reveal as much as you feel like on any given day.

Great for:
Guys who like to switch between streetwear and slutwear without changing clothes.


5. HUF x Pornhub CollabsMainstream Skatewear Goes NSFW

Why it goes viral:
When iconic skate brand HUF linked up with Pornhub, the Internet did a collective double-take. The result? Streetwear silhouettes with graphic, sexual energy—without feeling gimmicky.

Why it deserves the hype:
Because slutty fashion doesn’t have to look like fetish gear. Sometimes a black hoodie with subtle “hub” branding says more than an entire latex bodysuit.

Best picks:

  • Pornhub varsity jackets
  • XXX beanies
  • NSFW-but-chill lounge sets

Wear it when:
You want to be slutty subtly. Or you want to turn your crush into a subscriber.


6. ANDREW CHRISTIANThe OG of Slutty Underwear (and Beyond)

Why it goes viral:
Because no one does peekaboo jockstraps, glitter thongs, and push-up briefs for men quite like Andrew Christian. These aren’t just underwear—they’re outfits waiting for the right moment.

Why it deserves the hype:
Say what you will about its “party boy” reputation, Andrew Christian owns the slutwear niche. The materials are soft, the cuts are bold, and the vibe is 100% unfiltered.

Especially good for:

  • Festival season
  • Strip club nights
  • Bedroom transformations

Pro tip:
Some of their tanks, shorts, and even swimwear are tame enough to pass as streetwear—if worn with the right slutty smirk.


7. FANG NYCKinky Couture for the Avant-Garde Slut

Why it goes viral:
FANG goes full throttle with queer kink-inspired design. Think knitwear harnesses, body-hugging tops with strategic holes, and sheer skirts styled for every body.

Why it deserves the hype:
FANG isn’t for everyone. It’s for the daring. The different. The “watch me wear a corset with a codpiece to brunch” crowd. But it nails the intersection of art, sex, and identity.

Notable moments:
They own New York Fashion Week’s underground scene. You’ll see their pieces on the boldest TikTok fashion creators and in high-concept photo shoots.


8. MR. SATURDAYRetro Sleaze Meets Modern Masculinity

Why it goes viral:
This Canadian label draws from 1970s nightlife, Studio 54, and softcore aesthetic. Picture polyester shirts unbuttoned to the navel and pleated pants so tight they read as flirtation.

Why it deserves the hype:
Because retro slut is a whole vibe. MR. SATURDAY designs for the guy who wants to look like he’s two seconds from a disco orgy but still stylish enough to hit dinner in West Hollywood.

Top picks:

  • Silk print shirts
  • Wide-legged trousers with risqué tailoring
  • Nightclub-ready jackets with low-key fetish details

9. PRIVATE POLICYSlutwear with Social Commentary

Why it goes viral:
This NYC-based brand creates clothing that’s both sexy and politically charged. You’ll find crop tops, exposed shoulder suits, and genderless looks that say “revolution” as much as “raunch.”

Why it deserves the hype:
Because sex and politics have always been intertwined—and PRIVATE POLICY knows how to stitch them together. Their designs are made for bodies and for statements.

Best for:
Queer protest fashion. Poly dinner parties. Conscious but chaotic style benders.


10. SLICK IT UPSleek, Fetish-Forward, and Full-On Fantasy

Why it goes viral:
Because it’s slutwear, no euphemisms. Latex harness tops. Body-hugging wet-look leggings. Zipper-mouthed masks. This is where things get wild—and viral.

Why it deserves the hype:
SLICK IT UP has been dressing gay nightlife royalty and OnlyFans legends for years. It’s not for the faint of heart, but it is for the fabulously fearless.

Wear if you dare:

  • Liquid latex jockstraps
  • Neon body armor
  • Cutout bodysuits with no shame

Warning:
Don’t buy unless you’re ready to be photographed a lot.


What All These Brands Have in Common

  1. Sex Appeal That Isn’t Just for the Male Gaze
    They’re not dressing men to look attractive in a traditional sense—they’re dressing them to look unignorable.
  2. Gender Disruption
    None of these labels care about what’s “masculine” or “feminine.” They care about expression.
  3. Body Positivity (Sometimes With Room to Grow)
    More brands are moving beyond the skinny-twink template, opening up to diverse body types and gender identities.
  4. Boldness as Currency
    You don’t wear these brands to blend in. You wear them to claim space, claim attention, and claim your sexuality—whatever that looks like.

Where to Buy (and Be Seen)

  • Instagram Shops: Many of these brands go viral first on Insta. Their drops sell fast—follow them and turn on notifications.
  • TikTok Fashion Creators: Search tags like #SlutWear, #MeshBoySummer, or #BoyThotStyle for live hauls and affiliate links.
  • Stockists: Sites like SSENSE, Garmentory, and even ASOS carry selections from more daring brands.
  • Direct from Brand Sites: Especially for limited collabs and NSFW items not found in mainstream stores.

Why the Hype Is Here to Stay

Slutty menswear is more than viral clickbait. It’s a cultural shift.

Men are finally being invited into the world of dressing for desire—not just dominance. These clothes let men explore their bodies, kink, confidence, and style in new ways. They allow for vulnerability, outrageousness, sexiness, and self-definition all in one outfit.

Whether you’re looking to shake up your wardrobe, express your queerness, or just want to show off the thigh tattoo you’ve been hiding, slutwear delivers.


Final Word: Being a Slut in Style Is a Skill—These Brands Teach It

If you’re going to dress like a ho, do it well. These brands aren’t just here to shock. They’re here to seduce, celebrate, and liberate. With the right pieces, slutty becomes stylish—and style becomes a statement.

So grab that mesh tank. Slide into those cheeky shorts. Throw on that nipple chain.

And remember: Being sexy isn’t the opposite of being smart. It’s the proof that you know exactly what you’re doing.